Facebook is a wonderful thing. It’s free and it’s easy, and anyone can create a Facebook page for their business or movie. Instagram is a great way to show off screenshots, behind the scenes photos, and even short video clips. Twitter allows you to connect with folks in a whole new way. IMDb is a must for movies. But none of these takes the place of an actual website.

Social media is an integral part of marketing, but it is designed to supplement your website, not take the place of it. Social media is like spices you add to your meal or accessories to go with your outfit. They’re incomplete on their own.

Social media is like spices you add to your meal or accessories to go with your outfit. They’re incomplete on their own.

Each movie needs a website from the beginning. Hollywood can get away with nondisclosures and keeping things secret in the early stages, but low budget indie films don’t have that luxury. You need all the time you can get to establish yourself and build an audience.  You begin marketing with your first casting notice.

So what do you include in the beginning when your movie is little more than an idea? You start with a one-page website that has the title, logline or synopsis, casting notice, and any other content you might have. If you can do promotional images before filming, all the better. We actually had the poster for Providence before we cast our first actor. We were lucky with that one. Most times you’ll create an initial image that will be replaced at a later stage.

As you begin casting, filming, then editing, you’ll add to the website. Your website should be constantly growing and evolving, reflecting where you are in the filmmaking stage.

A website is the glue that holds your social media together. Each of your social media accounts should include a link to your website. Your website should then include links to your social media. They’re all interconnecting to provide a complete reflection of your movie.

Summer of '67 movie websiteYour website doesn’t need to be fancy, but it does need to look professional. You can do it yourself with Wix, Weebly, or WordPress, but spend the extra money to get a custom domain. Nothing takes away from your image like a giant “free website” notice at the top of your homepage. Take advantage of templates or themes. Study other movie websites for ideas.

Remember, your website will be the first time many people learn about your movie. Make sure it’s providing a positive first impression.

To learn more about what to include on your website, watch for my upcoming article websites for movies.


About the Author Sharon Wilharm

Christian women’s speaker, Sharon Wilharm, is a ministry leader, podcast host, and female filmmaker whose stories have impacted audiences around the globe. An accomplished storyteller, Sharon draws the audience in with humor, engages them with stories, then ties everything together to bring to light spiritual truths. Her heart’s desire is to encourage women in their walk with the Lord, showing them how to find God’s will for their life through prayer and scripture. “God is the Master Storyteller,” says Sharon. “I love helping women see how God is always at work behind the scenes laying the foundation for the glorious future He has in store for us.” Sharon is a firm believer in the power of prayer and has many stories to share of God working in miraculous ways in her own life as well as those around her. She’s passionate about teaching women how to pray and loves engaging with women in personal prayer. Wherever she goes, she finds herself surrounded by women in need of prayer, and she considers it an honor to pray with women whether they’re friends, family, or complete strangers. Sharon has enjoyed a lifelong fascination with women of the Bible and loves applying the biblical stories to modern situations. She teaches a Women Through the Bible study at her church, applying the S.O.A.P. method of scripture study. She especially enjoys delving into lesser known women and discovering encouraging truths for women of today. She recently launched a new podcast where she works her way through the Bible sharing the stories of All God’s Women.

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