Marketing for Movies at Great Lakes Christian Film Festival

I’ve been so busy marketing our movie, I realized I’d forgotten to post. LOL! I’m excited to be teaching Marketing for Movies at the Great Lakes Christian Film Festival in Buffalo, New York this weekend. I’ll be teaching fellow filmmakers how to brand and market their movies from the beginning using free and cheap tips and tricks we’ve learned in our decade or so of making movies.

The Great Lakes Christian Film Festival is part of our Summer of ’67 movie tour. We make it a point to tour with each of our movies.

With Flowers for Fannie, we did a Christian bookstore tour the week before the DVD release. We covered a three-state area, introducing ourselves to the managers and giving them a complimentary copy for their employees to watch. In some cases, they weren’t already planning to carry the movie but added it after meeting us.

With The Good Book, we did a film festival tour followed by a bookstore tour.

Providence was a theatrical tour followed by film festivals and screenings.

Now, with Summer of ’67, we’re doing our biggest tour yet. Five months of theatrical releases, film festivals, church and community screenings, veteran reunion, and more. We’ve found that being there, meeting people face to face contributes greatly to their involvement with the movie. Audiences love to hear those little behind the scenes stories that provide a greater appreciation for what they saw on screen. They love to pose for pictures and make a personal connection. They also like to buy DVDs both current and older ones once they “know” the filmmakers.

If you’re in the Buffalo area this weekend, we’d love to have you join us for my workshop at 4:00 on Saturday and our movie screening at 4:00 on Sunday. I’ll also be part of a filmmaker panel discussion at 2:00 on Saturday. Hope to see you there!

 

Author: Sharon Wilharm

Sharon Wilharm is a female filmmaker, blogger, and speaker with over a decade of industry experience. She and her husband, Fred, just released SUMMER OF '67, their seventh feature film. Their movies have screened in theaters, festivals, and churches around the globe as well as multiple television networks. They've accumulated dozens of festival accolades including many Best of Fest awards and 4 ICVM Crown Awards. Sharon is passionate about visual storytelling, branding, and marketing and would love to speak at your upcoming event.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.