Why You Need a Website For Your Movie

Facebook is a wonderful thing. It's free and it's easy, and anyone can create a Facebook page for their business or movie. Instagram is a great way to show off screenshots, behind the scenes photos, and even short video clips. Twitter allows you to connect with folks in a whole new way. IMDb is a…

How to Brand Yourself When You’re Just Getting Started

As a teenager, I loved to read self-help books. I remember reading the advice to dress for the position you want, not the position you have. At the time I was working retail, and I'm pretty sure the managers didn't dress any differently than the cashiers, but I stored away that information and put it…

Why Branding Matters

When we were filming The Good Book and Providence, the term Mise-en-scene came up a lot. It's a film term that means "everything the camera sees" and since we were telling stories visually, it was critical that everything on screen was there for a reason. Every detail from location choice to costumes and props was…